InBrief uses specialized AI agents to support different stages of media production, from understanding what is happening in a feed to preparing, adapting, publishing and learning from content. Each agent focuses on a specific part of the workflow, helping media teams increase production capacity while keeping editorial decisions, brand choices and publishing rules under control.
A Media Workflow Built Around Specialized Agents
Sports media production involves many different tasks: identifying what matters, deciding where a clip should begin and end, assembling moments into a story, adapting content for different screens, preparing copy and understanding how audiences respond.
InBrief assigns these tasks to specialized agents that can operate individually or work together as part of the same production flow. This makes it possible to automate repetitive and time-sensitive work without treating every production task as the same problem.
Key Moment Agent
The Key Moment Agent follows the event and identifies the moments that may become relevant for content creation. Its work can begin before the action starts and continue after it ends, covering moments such as lineups, player entrances, goals, decisive plays, celebrations, ceremonies and interviews. By continuously analysing what is happening, it makes relevant moments available to the rest of the workflow as soon as they are identified.
Edit Agent
Once a moment has been identified, the Edit Agent turns it into a usable clip. Using an InBrief Recipe, it analyses video, audio and available data together to determine appropriate in and out points, preserving the context, timing and rhythm that give the moment its meaning rather than simply cutting around a timestamp. This allows clips to be prepared automatically while maintaining the precision expected in professional media production.
Content Agent
Individual moments become more valuable when they can be organised into different editorial formats. The Content Agent selects and combines the appropriate moments according to the type of content required and the criteria defined for the workflow, supporting the creation of highlights, player skills, goal compilations, man-of-the-match videos, recaps and other formats built from the same underlying media.
A single event can therefore generate multiple pieces of content without requiring the editorial team to rebuild each one from scratch.
Reframe Agent
The same video rarely works unchanged across every screen. The Reframe Agent follows the visual focus of the scene and adapts the composition for formats such as 9:16, 1:1 and 4:5, keeping relevant players and action within the frame as the scene develops. This allows content created from the same source to be prepared for broadcast, mobile and social destinations within the same workflow.
Social Agent
Publishing a video often requires more than the video itself. The Social Agent prepares captions and accompanying copy according to the tone, language, style and communication preferences defined by the media team, helping organisations move more quickly from finished video to publishable social content while maintaining consistency with their editorial voice and brand.
Insight Agent
The workflow continues after publication. The Insight Agent analyses how generated and distributed content performs across social channels and turns that data into information that can support future decisions. It helps teams understand which moments attract attention, which formats work better for particular audiences and how different content choices perform over time.
Those insights can then inform future production and publishing decisions.
Agents That Work Together
The value of the agent model becomes especially clear when the individual capabilities operate as part of the same workflow. A moment identified by the Key Moment Agent can be prepared by the Edit Agent, selected by the Content Agent, adapted by the Reframe Agent, accompanied by copy from the Social Agent and later analysed by the Insight Agent.
The stages remain distinct, while information and content move naturally from one to the next. This creates a production flow in which automation can extend across the lifecycle of a piece of content rather than stopping at a single task.
Configurable Around the Workflow
Different organisations need different combinations of automation. A broadcaster may want automated moment detection while keeping final editing under human control. A sports organisation may choose to automate a large volume of social content. A rights holder may apply different rules to different competitions, partners or distribution channels.
InBrief agents can be configured around these requirements, allowing automation to follow the workflow rather than forcing the workflow into a fixed model.
Human Control Where It Matters
Agents are designed to increase what a media team can produce while leaving room for editorial review and intervention wherever required.
Some workflows can proceed automatically from feed to publication. Others can introduce approval points, editorial checks or professional post-production before content is released. This allows teams to combine speed and scale with the level of supervision appropriate to each type of content.
From Individual Tasks to Coordinated Production
Automating a single editing task can save time. Coordinating several production tasks can change the amount of content a team is able to create.
InBrief brings specialized agents into the same environment so that detection, editing, content assembly, adaptation, publishing and performance analysis become connected parts of a single process. The result is a media workflow capable of handling more events, more formats and more destinations without multiplying the repetitive work required from the team.
See InBrief Agents at Work
Tell us about your media workflow and the content you want to create. We will show you how InBrief agents can work together within your production environment.